Founder & CEO of FeedFrwd · AI & Operations Leader · Speaker
I build technology that works.
I'm Eva Kapitany. I've spent over 20 years leading technology programs at Microsoft, ServiceNow, and beyond. My last product at Microsoft had huge adoption, but leadership wouldn't support it — so I left in 2025 and built it myself. That tool is FeedFrwd.

20+
Years leading technology programs
3×
Microsoft tenures — ERP to Copilot AI
Fortune 100
Environments, director level & above
About
"After fifteen years delivering technology programs for big companies, I started FeedFrwd to help teams act on what their customers are actually telling them."
View my experienceFrom the journal
All posts →Essay · March 2026
Shipping AI products without shipping chaos
The eval harness, the rollback plan, and the quiet discipline that keeps model releases from becoming incidents.
Field notes · February 2026
The founder's operating rhythm
How I structure a week around deep work, decisions, and the one metric that actually moves the company.
Opinion · January 2026
Agents are just good defaults
Strip the buzzwords away: what autonomous agents really are, and where they earn their keep today.